Alphabet wants the US antitrust case against Google’s ads dismissed

Alphabet wants the US antitrust case against Google's ads dismissed

Alphabet was sued back in January 2023 with concerns of monopolizing the digital marketing space.

With regard to suspected illegal monopolization of the digital advertising market, the U.S. Justice Department and eight states filed a lawsuit against Alphabet’s Google, demanding the division of the search engine’s ad-technology company.

Under the name Google Inc., Alphabet Inc. (GOOGL) was initially established in 1998 as a search engine company. Since then, Google has grown to become the most widely used search engine on the planet, controlling 92% of the market.

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In the past 20 years, the corporation has expanded far beyond search engines. It underwent a reorganization in 2015 and established the Alphabet holding company. The parent company owns several other businesses in addition to its major subsidiary, Google. Some of these businesses are Google subsidiaries, while others are held separately by Alphabet.

Alphabet INC has now seek the case of US antitrust to be dismissed. According to Reuters, Google parent Alphabet (GOOGL.O) asked a U.S. federal judge to dismiss a Justice Department lawsuit alleging that the search giant illegally abused its dominance of online advertising.

The government, which filed the ad tech lawsuit in January along with eight states, had argued that Google should be forced to sell its ad manager suite. Google has denied any wrongdoing.

Google said in blog post that the lawsuit “attempts to pick winners and losers in the highly competitive advertising technology sector. The case largely duplicates an unfounded lawsuit by the Texas Attorney General, much of which was recently dismissed by a federal court. DOJ is doubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”

“No matter the industry and no matter the company, the Justice Department will vigorously enforce our antitrust laws,” Attorney General Merrick Garland said during the news conference.