Agenerative artificial intelligence is helping people tackle tasks, such as creating spreadsheets, captioning images, writing essays, poems and presentations. The retail giant claims these new capabilities are designed to help sellers generate “captivating product descriptions, titles, and listing details.” In addition, merchants will be able to integrate AI into their existing product descriptions so that they do not need to start from scratch.
Amazon Brand Storyline is designed to help sellers save time and create more effective product listings. The tool can generate content in a variety of different styles, including persuasive, informative, and engaging. Amazon Brand Storyline can also be used to generate content in different languages.
Amazon Brand Storyline is still under development, but it is already being used by thousands of sellers. Amazon says that the tool has helped sellers increase their sales and improve their customer satisfaction ratings.
The tool asks vendors to enter a few phrases or keywords describing their goods.
After that, a seller can choose from a variety of content, including product titles, bullet points, and descriptions, to build their listing.
Large language models, or LLMs, that were trained on a lot of data were used to build the AI tools.
In a letter to shareholders earlier this year, Amazon CEO Andy Jassy predicted that generative AI will be a “big deal” for the business.
“This is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed,” Mary Beth Westmoreland, Amazon’s vice president of worldwide selling partner experience, wrote in a post.
“With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency,” explained Robert Tekiela, vice president of Amazon Selection and Catalog Systems.
However, Amazon did not release a chatbot of its own, rather it focuses on the use of artificial intelligence to retailers and devices businesses in addition to entering into an enterprise service for users of Amazon Web Services that they call Bedrock.
The rivalry between ChatGPT and Google Bard is a battle for the title of best large language model (LLM). Both models are capable of generating human-quality text, translating languages, writing different kinds of creative content, and answering your questions in an informative way. However, they have different strengths and weaknesses.