Instacart, the grocery delivery platform, is aiming for a valuation of up to $10 billion in its upcoming initial public offering (IPO). This would make it one of the largest IPOs of the year, and a sign of the growing popularity of online grocery shopping.
Instacart plans to offer a total of 22 million shares, including existing shareholders, when it debuts on the Nasdaq exchange, and could raise up to $660 million. PepsiCo agreed to be bought in a concurrent $175 million private equity investment, according to the company’s securities filings.
At the upper end of the price range, cornerstone investors have pledged to purchase up to $400 million worth of the shares being sold in the offering, or about two-thirds of the total revenues.
Instacart has been growing rapidly in recent years, as more and more consumers turn to online grocery shopping for convenience and affordability. The company’s revenue doubled in 2020, and it is now one of the most popular grocery delivery platforms in the United States.
Instacart’s IPO is expected to take place later this year, and the company is reportedly seeking to raise up to $660 million. The company plans to use the proceeds from the IPO to expand its business, invest in new technologies, and acquire other companies.
Instacart registered for the IPO under the name “Maplebear,” which is also its incorporation name. On the Nasdaq, its shares are anticipated to trade with the ticker “CART.”
Along with marketing automation company Klaviyo and chip designer Arm from SoftBank, Instacart would be making its market debut in September.
“As IPOs test the waters again, Instacart’s listing range of $26-28 per share looks reasonable and even a little conservative to us,” Bernstein analysts wrote in a client note today.
“A key assumption, no doubt — particularly with increasing competition and significant deceleration YTD. Nonetheless, online grocery is still a growth vertical and the advertising business carries a promise of higher margins down the road.”
Instacart partners with grocery stores to offer their products online. Customers can browse the Instacart website or app and add products to their cart. Once they have made their purchase, they can choose a delivery time and checkout. Instacart then sends a personal shopper to the store to pick up the groceries and deliver them to the customer’s door. Instacart offers several features that make it convenient and affordable for grocery shopping. Customers can save time and effort by avoiding the grocery store altogether. They can also use Instacart coupons and discounts to save money on groceries.