According to rumors, Meta is thinking about charging European users $14 a month for an ad-free version of Instagram. The move would be an effort to comply with new EU privacy regulations, which mandate that Meta obtain users’ agreement before showing them personalized adverts.
For desktop Facebook or Instagram accounts, the monthly fee would be roughly $10 ($10.50), but for accounts on mobile devices, it would be closer to $14 due to the commissions levied by Apple’s and Google’s app stores.
According to The Wall Street Journal, users in Europe can access both Facebook and Instagram for $17 per month.
As a result of a variety of shifting legislative requirements in the area, Meta later declared it would need users’ permission before allowing businesses to target advertising in the EU.
According to the source, Meta has now informed European regulators that it intends to introduce the ad-free plan, which it calls “subscription no ads” (SNA), to subscribers in Europe in the upcoming months.
The EU’s General Data Protection Regulation (GDPR) went into effect in 2018 and requires companies to get users’ consent before collecting or using their personal data. The GDPR also gives users the right to access their data and to have it deleted.
In 2022, the European Court of Justice ruled that Meta’s current method of collecting and using user data for targeted ads violates the GDPR. The court ruled that Meta must get users’ explicit consent before using their data for targeted ads.
It’s also important to note that Meta is not the only business exploring charging customers for versions of its products without advertisements. Other businesses, including Twitter and Google, are also thinking about charging customers to use ad-free versions of their services.