Nike Trims Its Swoosh: Layoffs Loom as Growth Slows

The legendary sportswear giant Nike is seeing a deceleration in its rapid expansion. Aiming to optimize processes and reallocate funds to strategic domains, the organization declared intentions to reduce staffing by roughly 2%, or more than 1,500 workers. Even though it was a difficult choice, it is a reflection of how the athletic gear market is changing.

According to CNBC, CEO John Donahoe said in a memo, “This is how we will reignite our growth,”

“This is a painful reality and not one that I take lightly,” he added. “We are not currently performing at our best, and I ultimately hold myself and my leadership team accountable.”

After years of breakneck growth, Nike is experiencing a moderation in its sales pace. Factors like rising inflation, supply chain disruptions, and increased competition are putting pressure on margins. The company acknowledges this shift and aims to “reignite our growth” through strategic restructuring.

full video: Actor Reynaldo Gianecchini goes viral online

Full video: Zodwa waBantu got in with Dr Jimro Tshabalala on Stage

Viral Video of Mihlali Ndamase’s Boyfriend, Leeroy Sidambe Spotted Kissing Another Woman

Video: How Delmonte Guards Killed 4 people for Stealing Pineapples

Video: How Journalist Who Exposed Zelensky’s $5M Luxury Villa In Egypt was murdered

Video: Andrew Tate Exposes LGBTQ Scam

Full Video: Aidan maese-czeropski in Misconduct with Georg Gauger in US Senate Building

Woman caught her daughter with Cucumber In bag

Couples caught at work through office window

Nike emphasizes that the layoffs are not a knee-jerk reaction, but rather a targeted measure. The company clarifies that its core stores and distribution centers will be largely unaffected, focusing cuts on areas deemed less critical to future growth. This approach suggests a calculated move to optimize its workforce rather than a panicked cost-cutting exercise.

Willamette Week reports that Donahoe stated in the email, “This is a painful reality and not one that I take lightly.” “We’re not performing at our best right now, and I hold myself and my leadership team accountable in the end.”

Due to customers cutting back on their purchases of expensive goods as a result of rising rental and loan rates, sportswear giants like Nike and Adidas are warning that retailers are dropping their orders through wholesale channels.
The money made from this reorganization will be put back into the Jordan brand, women’s clothing, running, digital projects, and running. This suggests a deliberate move in the direction of industries with greater room for expansion in order to ensure Nike’s long-term competitiveness.

Numerous large tech businesses, including Amazon, Yahoo, Dell, IBM, Microsoft, PayPal, Alphabet, and others, have laid off thousands of employees since the end of 2023.

  [{"id":14972,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/pscfm\/","name":"pscfm","thumbnail":{"url":false,"alt":false},"title":"PSCFM","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 25, 2025","dateGMT":"2025-10-25 06:22:48","modifiedDate":"2025-10-25 06:22:49","modifiedDateGMT":"2025-10-25 06:22:49","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":0,"sec":1},"status":"publish","excerpt":""},{"id":14965,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/soso-redefining-the-way-we-do-research\/","name":"soso-redefining-the-way-we-do-research","thumbnail":{"url":false,"alt":false},"title":"Soso \u2014 Redefining the Way We Do Research","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 13, 2025","dateGMT":"2025-10-13 13:08:15","modifiedDate":"2025-10-13 13:08:15","modifiedDateGMT":"2025-10-13 13:08:15","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/crypto-currencies\/\" rel=\"category tag\">Crypto Currencies<\/a>, <a href=\"https:\/\/www.kwaralefro.com\/category\/web3-crypto\/\" rel=\"category tag\">Web3\/Crypto<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/crypto-currencies\/\" rel=\"category tag\">Crypto Currencies<\/a> <a href=\"https:\/\/www.kwaralefro.com\/category\/web3-crypto\/\" rel=\"category tag\">Web3\/Crypto<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.kwaralefro.com\/tag\/bnb\/' rel='post_tag'>BNB<\/a><a href='https:\/\/www.kwaralefro.com\/tag\/btc\/' rel='post_tag'>BTC<\/a><a href='https:\/\/www.kwaralefro.com\/tag\/eth\/' rel='post_tag'>ETH<\/a><a href='https:\/\/www.kwaralefro.com\/tag\/hype\/' rel='post_tag'>HYPE<\/a><a href='https:\/\/www.kwaralefro.com\/tag\/soso\/' rel='post_tag'>SOSO<\/a><a href='https:\/\/www.kwaralefro.com\/tag\/sui\/' rel='post_tag'>SUI<\/a>"},"readTime":{"min":0,"sec":40},"status":"publish","excerpt":""},{"id":14956,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/when-charity-begins-at-home-a-moral-reflection-for-governor-abdulrahman\/","name":"when-charity-begins-at-home-a-moral-reflection-for-governor-abdulrahman","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-11-at-18.52.58_b61754c4.jpg","alt":""},"title":"When Charity Begins at Home: A Moral Reflection for Governor Abdulrahman","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 11, 2025","dateGMT":"2025-10-11 17:49:49","modifiedDate":"2025-10-11 17:54:11","modifiedDateGMT":"2025-10-11 17:54:11","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":1,"sec":29},"status":"publish","excerpt":""},{"id":14951,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/kwara-pensioners-are-suffering-under-your-watch-bishop-amoo-tells-gov-abdulrazaq\/","name":"kwara-pensioners-are-suffering-under-your-watch-bishop-amoo-tells-gov-abdulrazaq","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-11-at-17.00.24_2ee43e4b.jpg","alt":""},"title":"\"Kwara Pensioners Are Suffering Under Your Watch,\u201d Bishop Amoo Tells Gov Abdulrazaq","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 11, 2025","dateGMT":"2025-10-11 17:18:55","modifiedDate":"2025-10-11 17:18:59","modifiedDateGMT":"2025-10-11 17:18:59","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/kwara-news\/\" rel=\"category tag\">Kwara News<\/a>, <a href=\"https:\/\/www.kwaralefro.com\/category\/politics\/\" rel=\"category tag\">Politics<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/kwara-news\/\" rel=\"category tag\">Kwara News<\/a> <a href=\"https:\/\/www.kwaralefro.com\/category\/politics\/\" rel=\"category tag\">Politics<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":1},"status":"publish","excerpt":""},{"id":14948,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/saraki-in-kwara-charges-pdp-loyalists-to-reignite-party-strength\/","name":"saraki-in-kwara-charges-pdp-loyalists-to-reignite-party-strength","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/10\/558049704_24187966787549824_3945033152373361116_n.jpg","alt":""},"title":"Saraki in Kwara; Charges PDP Loyalists to Reignite Party Strength","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 11, 2025","dateGMT":"2025-10-11 09:12:12","modifiedDate":"2025-10-11 09:12:14","modifiedDateGMT":"2025-10-11 09:12:14","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/kwara-news\/\" rel=\"category tag\">Kwara News<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/kwara-news\/\" rel=\"category tag\">Kwara News<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":1,"sec":14},"status":"publish","excerpt":""},{"id":14944,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/kwara-pdp-set-for-historic-swearing-in-of-new-state-executive-committee\/","name":"kwara-pdp-set-for-historic-swearing-in-of-new-state-executive-committee","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-10-at-11.37.04_1b5f3598.jpg","alt":""},"title":"Kwara PDP Set for Historic Swearing-In of New State Executive Committee","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 11, 2025","dateGMT":"2025-10-11 08:56:32","modifiedDate":"2025-10-11 08:56:36","modifiedDateGMT":"2025-10-11 08:56:36","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/kwara-news\/\" rel=\"category tag\">Kwara News<\/a>, <a href=\"https:\/\/www.kwaralefro.com\/category\/politics\/\" rel=\"category tag\">Politics<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/kwara-news\/\" rel=\"category tag\">Kwara News<\/a> <a href=\"https:\/\/www.kwaralefro.com\/category\/politics\/\" rel=\"category tag\">Politics<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":1,"sec":35},"status":"publish","excerpt":""},{"id":14941,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/fifa-appoints-ilorin-born-a-u-mustapha-to-global-anti-racism-committee\/","name":"fifa-appoints-ilorin-born-a-u-mustapha-to-global-anti-racism-committee","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-07-at-11.38.54_082f9dc6.jpg","alt":""},"title":"FIFA Appoints Ilorin-born A.U. Mustapha to Global Anti-Racism Committee","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 7, 2025","dateGMT":"2025-10-07 14:06:51","modifiedDate":"2025-10-11 08:45:06","modifiedDateGMT":"2025-10-11 08:45:06","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/sports\/\" rel=\"category tag\">Sports<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/sports\/\" rel=\"category tag\">Sports<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":1,"sec":36},"status":"publish","excerpt":""},{"id":14939,"link":"https:\/\/www.kwaralefro.com\/2025\/10\/kwara-north-your-deafening-silence-over-the-horrific-killing-of-100-vigilantes-in-edu-patigi-is-appalling\/","name":"kwara-north-your-deafening-silence-over-the-horrific-killing-of-100-vigilantes-in-edu-patigi-is-appalling","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-30-at-16.31.00_7d0ca2ea.jpg","alt":""},"title":"Kwara North, Your Deafening Silence Over the Horrific Killing of 100 Vigilantes in Edu\/Patigi is Appalling","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Oct 6, 2025","dateGMT":"2025-10-06 15:32:25","modifiedDate":"2025-10-06 15:32:42","modifiedDateGMT":"2025-10-06 15:32:42","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":42},"status":"publish","excerpt":""},{"id":14936,"link":"https:\/\/www.kwaralefro.com\/2025\/09\/governor-abdulrahman-and-the-politics-of-insecurity-in-kwara\/","name":"governor-abdulrahman-and-the-politics-of-insecurity-in-kwara","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-30-at-16.31.00_7d0ca2ea.jpg","alt":""},"title":"GOVERNOR ABDULRAHMAN AND THE POLITICS OF INSECURITY IN KWARA","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Sep 30, 2025","dateGMT":"2025-09-30 20:33:26","modifiedDate":"2025-09-30 20:33:29","modifiedDateGMT":"2025-09-30 20:33:29","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":9},"status":"publish","excerpt":""},{"id":14926,"link":"https:\/\/www.kwaralefro.com\/2025\/09\/kwara-pdp-coasting-to-glory-with-professor-ali-ahmad\/","name":"kwara-pdp-coasting-to-glory-with-professor-ali-ahmad","thumbnail":{"url":"https:\/\/www.kwaralefro.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-17-at-12.15.48_018b85a0.jpg","alt":""},"title":"Kwara PDP Coasting to Glory with Professor Ali Ahmad","author":{"name":"Adebayo","link":"https:\/\/www.kwaralefro.com\/author\/admin\/"},"date":"Sep 17, 2025","dateGMT":"2025-09-17 13:51:17","modifiedDate":"2025-09-17 13:51:47","modifiedDateGMT":"2025-09-17 13:51:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.kwaralefro.com\/tag\/kwara\/' rel='post_tag'>Kwara<\/a><a href='https:\/\/www.kwaralefro.com\/tag\/kwara-state\/' rel='post_tag'>kwara state<\/a>"},"readTime":{"min":3,"sec":4},"status":"publish","excerpt":""},{"id":14923,"link":"https:\/\/www.kwaralefro.com\/2025\/09\/the-jack-kent-cooke-foundation-scholarship-unlocking-potential-through-opportunity\/","name":"the-jack-kent-cooke-foundation-scholarship-unlocking-potential-through-opportunity","thumbnail":{"url":false,"alt":false},"title":"The Jack Kent Cooke Foundation Scholarship Unlocking Potential Through Opportunity","author":{"name":"Asher","link":"https:\/\/www.kwaralefro.com\/author\/asher\/"},"date":"Sep 16, 2025","dateGMT":"2025-09-16 10:36:00","modifiedDate":"2025-09-16 10:36:03","modifiedDateGMT":"2025-09-16 10:36:03","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":26},"status":"publish","excerpt":""},{"id":14919,"link":"https:\/\/www.kwaralefro.com\/2025\/09\/homeowners-insurance-in-hurricane-zones-what-you-need-to-know\/","name":"homeowners-insurance-in-hurricane-zones-what-you-need-to-know","thumbnail":{"url":false,"alt":false},"title":"Homeowners Insurance in Hurricane Zones: What You Need to Know","author":{"name":"Asher","link":"https:\/\/www.kwaralefro.com\/author\/asher\/"},"date":"Sep 16, 2025","dateGMT":"2025-09-16 05:00:07","modifiedDate":"2025-09-16 05:00:09","modifiedDateGMT":"2025-09-16 05:00:09","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","space":"<a href=\"https:\/\/www.kwaralefro.com\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":11,"sec":17},"status":"publish","excerpt":""}]